Serving Saudi Arabia · Riyadh · Jeddah · NEOM · Red Sea

Operator-grade F&B discipline for Saudi Arabia's new venues.

The Kingdom has the capital and the rooms. What most new venues lack is experienced operating discipline. We are an independent, senior-led practice — proven across six continents — helping Saudi operators open right and run profitably, on Vision 2030 timelines.

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315K
New Rooms by 2030
XV+
Years F&B Leadership
VI
Continents of Practice
II
Sides of the Table
FREE
First Consultation
Why Operators Bring Us In

Three things about the Saudi market that most consultants miss.

I.

The talent gap

Rapid expansion has outrun the supply of experienced front-of-house and culinary leaders, driving wage inflation and inconsistent service. We rebuild labor models, training, and systems so the room runs the same on every shift.

II.

Saudization, done right

Local-hire requirements reshape how a venue is staffed and costed. We plan the labor model around Nitaqat from day one — compliant and profitable, not one at the expense of the other.

III.

The beverage math is different

Without alcohol revenue, the margin that carries Western restaurants isn't there. Food, menu engineering, and a serious coffee and mocktail program have to work harder. We build the numbers to fit the Kingdom, not a template.

Vision 2030

Built for NEOM, the Red Sea, Diriyah & Qiddiya.

How We Help

From concept to a room that runs without us.

I.

New venue openings

Business plan, menu engineering, opening hire plan, and a soft-launch sequence that opens on budget.

II.

Operations diagnostics & turnaround

We read the P&L line by line, watch the floor, and hand you a prioritized roadmap to reclaim margin.

III.

Labor & cost optimization

Staffing matched to demand and to Saudization, food and prime cost brought back to benchmark.

IV.

F&B development for giga-projects

Outlet mix, capacity modeling, capital budget, and operator-partner shortlists.

Start Here

See where your margin stands — in 60 seconds.

Run our free P&L health check against 2026 benchmarks, then bring the result to a free 30-minute call. No pitch — just a clearer picture.

Open the free calculator → Book the call →